Genzyme Genetics
www.genzymegenetics.com

Overview
Genzyme Genetics partnered with Boston Interactive to create an informational website that would allow reproductive and oncology physicians to easily learn about testing options and order tests online. Through extensive usability studies and visual design, Boston Interactive created an easy-to-use site that enables physicians to help patients make important decisions about their lives. The website carries out Genzyme Genetics' goal of bridging the gap between its innovative testing solutions and the physicians and patients it serves.